Slate Simmonds — PrettyLitter

Packaging Design & Art Direction

Project:
Packaging Design
Art Direction

Role:
Branding
Print Design
Art Direction

Brand:
PrettyLitter

Date:
2021-present

PrettyLitter needed a brand refresh that mirrored the purity and innovation of its health-monitoring crystal litter. To achieve this, I developed minimalist design systems that highlighted the core value propositions with clarity and simplicity. The packaging prominently features large windows to showcase the crystalline nature of the product, and the color palette, anchored by white bags, underscores cleanliness—a key attribute for a product dealing with litter. This design system has been successfully implemented across PrettyLitter's full line of cat care essentials.

In-Store Marketing

Project:
In-Store Marketing

Role:
Branding
Print Design
Art Direction

Brand:
PrettyLitter

Date:
2022-present

Seeking a boost in its in-store presence at Walmart and Target with compelling end cap displays, I designed minimalist and engaging displays that effectively showcased PrettyLitter’s unique features and benefits. Informative graphics and concise messaging were strategically integrated to educate shoppers about PrettyLitter's advantages. These end cap displays successfully drew customer attention, enhanced brand recognition, and communicated PrettyLitter’s core values in a crowded retail setting landing the brand the title of #1 selling health-monitoring litter in both retailers.

Inquiries & links

Inquiries

Currently seeking new consulting ventures – Currently seeking new consulting ventures –

hello@slatesimmonds.co

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Resume

WorkBranding
Digital
Art Direction
Print
3D

Case Studies

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