Slate Simmonds — PrettyLitter

Product Packaging & Art Direction

Project:
Product Packaging
Art Direction

Role:
Branding
Print Design
Art Direction

Brand:
PrettyLitter

Date:
2021-present

PrettyLitter needed a brand refresh that mirrored the purity and innovation of its health-monitoring crystal litter. To achieve this, I developed minimalist design systems that highlighted the core value propositions with clarity and simplicity. The packaging prominently features large windows to showcase the crystalline nature of the product, and the color palette, anchored by white bags, underscores cleanliness—a key attribute for a product dealing with litter. This design system has been successfully implemented across PrettyLitter's full line of cat care essentials.

In-Store Marketing

Project:
In-Store Marketing

Role:
Branding
Print Design
Art Direction

Brand:
PrettyLitter

Date:
2022-present

Seeking a boost in its in-store presence at Walmart and Target with compelling end cap displays, I designed minimalist and engaging displays that effectively showcased PrettyLitter’s unique features and benefits. Informative graphics and concise messaging were strategically integrated to educate shoppers about PrettyLitter's advantages. These end cap displays successfully drew customer attention, enhanced brand recognition, and communicated PrettyLitter’s core values in a crowded retail setting landing the brand the title of #1 selling health-monitoring litter in both retailers.

Inquiries & links

Inquiries

Currently seeking new consulting ventures – Currently seeking new consulting ventures –

hello@slatesimmonds.co

LinksLinkedIn
Instagram
Slaaaaate.space

Resume

WorkBranding
Digital
Art Direction
Print
3D

Case Studies

As a proud member of the LGBTQIA+ community, my beliefs in equality and inclusivity regardless of gender, gender identity, social norms, and sexual orientation will not budge. If you find yourself or someone you know needing support navigating your journey in the LGBTQIA+ community, please visit The Trevor Project. If you can provide monetary support to help improve the lives of LGBTQIA+ individuals in our communities, please consider donating to The Trevor Project or one of the many other non-profits fighting the good fight. Inclusion, diversity, and equity are essential to a well-functioning, healthy, productive, and happy society. If we operate with this mindset, together we can continue growing as a whole.

I reject all forms of violence, discrimination, and intolerance, including racism, xenophobia, bigotry, homophobia, transphobia, ageism, religious bias, disability discrimination, veteran status bias, socioeconomic prejudice, and any other hindrance to individuals embracing their true selves. We must each do our part in breaking down the walls of racism and injustice and proudly support civil rights and liberties for all. I will not consider collaborations with individuals or organizations that do not uphold the most basic belief of unalienable rights for every person.

Live kindly and with love for your fellow humans.