Five years embedded within PrettyLitter's internal creative team, rebuilding the brand from inconsistent to iconic, across packaging, digital, and integrated campaigns, including the Martha Stewart partnership and "Not Just A Pretty Litter" campaigns. That work carried the brand from a twelve-person team to a $1.4 billion acquisition by Mars in 2024.

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A travel bag brand built on circulation: for every bag sold, two enter the world, one purchased, one given. Made from Bananatex®, a plant-based, plastic-free material, and positioned around doing the right thing quietly rather than performatively. The work spans naming, identity, strategy, and art direction.

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A community gardening organization built on a simple idea: access to growing something shouldn't disappear when you move to a new city. The work spans visual identity, strategic positioning, naming and architecture, and ethical frameworks, anchored by a flower logomark and the line "grow small, live gently."

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A brand extension for Ritual's Essential for Men launch, expanding into new territory without compromising the transparency the brand was built on. The centerpiece is "The Talk," a mailer reframing a daily vitamin as something worth sharing, science-forward and skeptic-friendly, unmistakably Ritual.

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A ten-year anniversary campaign for GLCO, celebrating a decade of craft and Venice Beach heritage. "Ten Years of Vision" pairs optical wordplay with real emotional weight, brought to life through wheatpaste posters, an anniversary mark, and a campaign system built to carry future milestones.

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