Slate Simmonds — Milk It!


Slate Simmonds
—Milk It!





Role: 
Brand Design
Print Design
Art Direction

Client: 
Milk It!

Agency:
Campbell Ewald

Date: 
2019

Tasked with creating a visual identity for Milk It!, an initiative by MilkPep for the 2020 Tokyo Olympics, the mission was crystal clear: sponsor the US Skateboarding team and make an indelible mark. Faced with this challenge, Slate embarked on crafting five unique micro-identities, each tailored to resonate with distinct audience segments. These micro-identities went far beyond just logo placements; they became the face of Milk It!, gracing the Olympic Village, the shelves of retailers, and captivating TV spots. One micro-identity, in particular, stood out—it encapsulated the raw essence of street skating, embracing its imperfections and gritty charm. This design wasn't just a project; it was deeply personal, evoking memories of Slate’s youth within the skate scene. As the project reached its conclusion, the client's enthusiastic response was a testament to our collective success. Unfortunately this project was postponed alongside the 2020 Tokyo Olympics.

Inquiries & links




InquiriesCurrently seeking new consulting ventures – Currently seeking new consulting ventures – 
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As a proud member of the LGBTQIA+ community, Slate’s beliefs in equality and inclusivity regardless of gender, gender identity, social norms, and sexual orientation will not budge. If you find yourself or someone you know needing support navigating your journey in the LGBTQIA+ community, please visit The Trevor Project. If you can provide monetary support to help improve the lives of LGBTQIA+ individuals in our communities, please consider donating to The Trevor Project or one of the many other non-profits fighting the good fight. Inclusion, diversity, and equity are essential to a well-functioning, healthy, productive, and happy society. If we operate with this mindset, together we can continue growing as a whole.

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